Land Rover – Augmented Cars in a New Way

written by Anett Gläsel-Maslov in AR General on 09. Apr '14

augmented bonnet, 
augmented reality, 
land rover, 
transparent hood 

If you haven’t heard already, Land Rover is working on an augmented reality car hood concept that makes your hood transparent. The concept is simple: when begins tipping up (on a rising hill for instance) the hood or “bonnet” becomes transparent allowing the driver to see the space normally obscured by the hood at such an angle. If you’ve ever driven in San Francisco  (or any place where you seem to drive uphill more often than not) this is pretty big news. Applied to vehicles going off-road it can help you can avoid hidden trenches; applied to vehicles in an urban environment it can help you can avoid dangerous accidents.

 

Concept Video

Courtesy of Land Rover UK

Thinking outside of the proposed concept, imagine having similar augmented reality tech on your car’s blind spots or installed on slow-moving trucks. There’s a vast amount of potential this augmented reality concept could bring to the automotive industry, but its implementation may be difficult considering the rugged nature of Land Rovers and the camera’s location. Hopefully the concept turns into a reality, but we’ll have to wait and see.

Check out Land Rover’s concept video below:

Anett Gläsel-Maslov

Anett Gläsel-Maslov
Senior Manager PR & Social Media EMEA at Metaio in Munich. /// Anett came to Metaio with the vision to bring the fascination of Augmented Reality to everyone. As a PR Manager it could be possible - first thought, still her incentive every day. What really amazes her is the possibility of the AR technology to change lives. In an entertaining but much more in a really helpful way: The day when Augmented Reality will be an established and intelligent assistance for medical treatments and a reliable source and companion for our daily routine, will be the day when she will sit down and has to define another ‘Mission Possible’ for herself.

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