Inside AR Conference

Help get Metaio to South By Southwest (SXSW) 2014!

written by Jack Dashwood in Events on 25. Aug '13

augmented reality, 
General Motors, 
Mobile Augmented Reality, 
South By Southwest, 
south by southwest interactive, 
sxsw 2014, 

Vote us all the way to Austin. 

SXSW 2014 Interactive Logo

South By Southwest (SXSW) Interactive is one of the largest digital and technology festivals in the US. Every year, thousands of tech enthusiasts and digital media professionals flock to Austin, Texas for 5 days of exhibits, events and amazing insight in speaking sessions and panels- and like every year, we want to be part of it.

And with your help, we can!

For considering panels, public voting accounts for 30% of the total for getting in the door. You – that’s right, YOU, can click a button and help us get that much closer to our goal. Every vote counts! Just follow a few quick steps:

  • Take a moment to create a PanelPicker account if you haven’t already
  • Vote by visiting the links below and clicking the “vote” button.
  • Tell your friends how awesome you are at voting by sharing the same links on Facebook or Twitter!
  • Voting ends Friday, September 6 11:59 PM US Central Time


DIY Everything With In-Car Augmented Reality 

Screen shot 2013-08-24 at 3.23.13 PM

There are apps on your phone that can tell you more about your surroundings than your car. Think about that- the complex piece of machinery and technology that takes you from place to place is almost incapable of allowing you to deal with your environment. You could always pull over, take out the manual and figure out what that button does. But you won’t. You could use the in-car factory GPS to lead you to your destination- but you’ve got Waze or Google Maps or basically anything else already downloaded on your smartphone. And by the way, your “Check Engine” light just came on- wonder what that means…

This needs to change- and there are already a handful of technologies that can move the driving experience forward. In this session, learn how emerging technologies like augmented reality are changing navigation, in-car education, and DIY maintenance for the driver. This is a vehicle of the very near future- come learn from industry experts what it will look like.


The Future is full of Chauvinistic Robocops

Screen shot 2013-08-24 at 3.25.31 PM

According to Forrester Reasearch, Google Glass will be the next iPhone, and wearable computing hype and media are at an all-time high. Companies like Vuzix, Seebright, Meta, Canon and Epson are looking to change the way we experience and interact with digital information. The technology we were promised in films like Minority Report and in countless sci-fi media has finally come to light. But why do nearly all of them denigrate women and portray their principal protagonists as chauvinistic archetypes? This session is meant to start a conversation that no one else seems to be having, an examination of the role of women in a future where wearable computing is ubiquitous- which could be as soon as 2015. I’ll show a selection of popular wearable computing concept videos and analyze and identify recurring themes and messaging.



Jack Dashwood
Jack knew that he was interested in Augmented Reality ever since he learned how to read at age 25. Fast forward and Jack now works at the center of the universe when it comes to AR: the offices of Metaio. How did he wind up here? We don’t know, but we have yet to find a legitimate excuse to get rid of him. In the meantime we let him work on the blog and run the Metaio US PR operations. When not talking and writing about AR technology, he can usually be found augmenting his reality by more traditional means down the local pub.

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