Metaio & Audi AG Release Interactive Augmented Reality Manual for Audi A3

written by Anett Gläsel-Maslov in AR General on 12. Aug '13

AR, 
Audi, 
eKurzinfo, 
maintenance, 
manual 

Today we are happy to announce together with our partner, the Audi AG, global leader in luxury vehicles, the release of the Audi A3 eKurzinfo augmented reality mobile application, available for free download on iOS devices.

After the amazing success of the Audi eKurzinfo app for the Audi A1, which was nominated for the 2013 GSMA Global Mobile Awards for Best Mobile Solution for the Automotive Industry, Audi AG has extended the availability to the new Audi A3.

The new app can recognize over 300 individual elements of the Audi A3 – from the insignia on the windshield wipers and entertainment system to actual engine components under the hood – in order to return relevant how-to information or even virtual overlays of maintenance instructions, animated in real-time and in 3-D. Metaio’s cloud-based architecture pushes digital information directly to the device, meaning the user will never have to update the app.

The new design of the Audi A3 eKurzinfo app brings the most intuitive user experience with it: using Metaio’s latest 2-D and 3-D augmented reality tracking technology, the user positions the camera of the mobile device directly over the individual vehicle elements, instantly detecting and returning information on the desired subject. For example, after scanning the engine compartment the app would return information and an animated overlay showing how to locate the engine coolant and refill it to the appropriate level.

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The Audi eKurzinfo app is available in English, German and Japanese, but at the moment not in the US and not in the Chinese App Store.

In the future, Metaio sees visualization technology decreasing the need for lengthy, costly and complex user manuals. Car owners should be able to access information instantly and directly from the car itself.

„After the remarkable success of the first version of the eKurzinfo application, we are very glad to continue our partnership with the Audi AG. We see a very high potential in the field of interactive service applications. For the future it will be possible to retrieve the information which are relevant in a certain situation”, Dr. Thomas Alt, CEO of Metaio.

Download the app here

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Anett Gläsel-Maslov

Anett Gläsel-Maslov
Senior Manager PR & Social Media EMEA at Metaio in Munich. /// Anett came to Metaio with the vision to bring the fascination of Augmented Reality to everyone. As a PR Manager it could be possible - first thought, still her incentive every day. What really amazes her is the possibility of the AR technology to change lives. In an entertaining but much more in a really helpful way: The day when Augmented Reality will be an established and intelligent assistance for medical treatments and a reliable source and companion for our daily routine, will be the day when she will sit down and has to define another ‘Mission Possible’ for herself.

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