IKEA 2014 Catalog Has Augmented Reality [Part II]

written by Augmentedblog in Marketing & Sales on 30. Jul '13

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[Part I: Innovative Product Catalog has Augmented Reality

It’s been a little more than a year, and the 2013 IKEA Catalog App, the most downloaded app of 2012, is back for 2014 with first-of-its-kind augmented reality features.  The 2014 IKEA Catalog app for Android and iOS will let you actually place furniture in 3-D directly from your phone into your home or office. No printouts required. No gigantic app download required. This is truly a different dimension of augmented reality (but not the fourth dimension, because that would just be silly).

If you remember last time, there were 43 pieces of content, augmented or otherwise activated. The activations are back again this year, highlighting slideshows, special videos, stop-motion animation and other exclusive digital content provided by IKEA.

And better than ever, catalog readers can place, move and share over 100 pieces of furniture in 3-D Augmented Reality. 

In-app screenshot, courtesy of Venturebeat

No marker or annoying printout necessary- this is top-of-the-line SLAM AR technology to visualize content in nearly any environment, and it serves all that content through a beautifully optimized cloud delivery system so you can spend less time downloading (and loading….and loading) and more time checking out which BESTA chair you’re going to put in your pad. Or whatever.

We’re not the only ones excited about it – check out some of the great press around the IKEA 2014 Catalog App:

  • Today’s Most Innovative Company: IKEA Uses Augmented Reality To Show How Furniture Fits In A Room [Fast Company]
  • IKEA’s new augmented reality app lets you preview digital furniture in your physical house [VentureBeat]
  • IKEA entices potential consumers with augmented reality [Mobile Commerce Daily]
  • IKEA Tries Out Augmented Reality With 2014 Print Catalog [FierceMobileRetail]

This year IKEA put out of one the most entertaining promotional videos for an augmented reality experience we’ve seen since the Bulmer’s Cider guys. Make sure to take a look here:

Really important, kids: do not try to jump on virtual furniture, it does not exist. 

Grab a catalog today, download the app and check it out for yourself!



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    IKEA 2014 Catalog Has Augmented Reality [Part II]

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