Metaio introduces first Augmented Reality IP, “AREngine” at Mobile World Congress

written by Jack Dashwood in AR General on 21. Feb '13

augmented reality, 
augmented reality chipset, 
augmented reality hardware, 
augmented reality software, 
Global Mobile Awards, 
mobile AR, 
Mobile Augmented Reality, 
Mobile World COngress, 
ST Ericsson, 

Lord I was born a Rambla man. 

Metaio augmented reality hardware, AREngine

Metaio brings world’s first Augmented Reality Accelerated chipset to market, signs agreement with ST-Ericsson to integrate future mobile platforms

SAN FRANCISCO – FEBRUARY 21, 2013: Metaio today announces an agreement with ST-Ericsson, a leader in wireless platforms and semiconductors. Under the terms of the agreement, ST-Ericsson will integrate Metaio’s Augmented Reality hardware IP, the so-called “AREngine,” into the next generation of ST-Ericsson mobile platforms resulting in the first application processor accelerating Augmented Reality performance on mobile devices.

Metaio’s cutting-edge technology inserts nearly any 3-D and virtual content into the real world by recognizing images, objects and entire environments. In a mobile future that clearly requires smart devices to be ‘always on’ and connected, the Metaio AREngine drastically reduces power consumption making all-day AR experiences possible… read more.

Check out this video and learn more about the exciting new AREngine for accelerating Augmented Reality experiences.

Download the Full Press Release

Join the Metaio Team @MWC 2013

Are you headed to Barcelona for the Mobile World Congress?
Members of the Metaio team will be located at various booths and locations throughout Mobile World Congress 2013. For locations of the Metaio booth and sponsor booths visit or download the Metaio @MWC 2013 map below. If you would like to schedule a meeting with one of the team members from Metaio, visit and fill out the meeting request form at the bottom of the page.

  • Metaio - App Planet, Hall 8.1, Stand 8.1E39
  • Intel – App Planet, Hall 8.1, Stand 8.1E20
  • Imagination – Hall 7, Stand 7I110
  • ST-Ericsson – Hall 7, Stand 7E111

Download the Metaio @MWC 2013 Map

Meet the Metaio Team @MWC 2013

Many team members from Metaio will be on hand at MWC 2013 at various booths throughout the exhibition halls. Meet the team behind the Augmented Reality technologies shaping the future of how we interact with digital information in the real-world. Visit our booth at MWC and get the chance to meet:

  • Thomas Alt, CEO of Metaio
  • Daniel Gelder, SVP Marketing
  • Sudhanshu Kapoor, BD Manager – OEM’s
  • Trak Lord, Marketing & Media Relations

We’ll be posting news and updates live from the floor of Mobile World Congress, so make sure to stay tuned on our Twitter and Facebook feeds. And who knows, we might even have time to write a couple posts about our experiences there next week.


Jack Dashwood
Jack knew that he was interested in Augmented Reality ever since he learned how to read at age 25. Fast forward and Jack now works at the center of the universe when it comes to AR: the offices of Metaio. How did he wind up here? We don’t know, but we have yet to find a legitimate excuse to get rid of him. In the meantime we let him work on the blog and run the Metaio US PR operations. When not talking and writing about AR technology, he can usually be found augmenting his reality by more traditional means down the local pub.

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  1. francisortizbiz

    Reblogged this on Un mundo Aumentado and commented:
    Metaio como siempre a la cabeza en innovaciones tecnológicas para ira acercando poco a poco la realidad aumentada al usuario. Queda menos para que #unmundoaumentado se haga realidad. Metaio superior knowledge keeping theirselves at frontline of Innovation on Augmented Reality applications

  2. Pingback: InsideAR Mag Snapshot: Accelerating Augmented Reality | Augmented Reality Blog

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