Metaio Nominated for 18th Annual Global Mobile Awards

written by Jack Dashwood in Miscellaneous on 04. Feb '13

Audi A1, 
Audi AG, 
augmented reality sdk, 
augmented reality software, 
augmented reality solution, 
ekurzinfo app, 
Global Mobile Awards, 
industrial augmented reality, 
Mobile Augmented Reality, 
Mobile World COngress, 
press release 

We’re pleased to announce that Metaio has been nominated for the prestigious 2013 Global Mobile Awards for the 2013 Mobile World Congress in the category of Best Mobile Service or Product for Automotive. As Metaio has strong roots in augmented reality applications for the car industry, we’re very proud to have the chance to present with our partner, Audi AG in Barcelona this year.

For more information about Metaio Augmented Reality solutions for the Automotive industry, check out “VW Augmented Reality service of the future” [video]

Metaio and Audi AG worked together to develop the Audi eKurzinfo augmented reality assistant app. New Audi A1 owners can download the app for iOS devices and get introduced to their car in just a few minutes- no manual necessary. Through the app, the user can use Metaio’s visual search and recognition technology to identify insignia throughout the vehicle and receive immediate feedback on how to use that particular feature of the new Audi.

The first iteration of the Audi eKurzinfo app was purely image recognition, as showcased in the above video. For 2013, Audi will release the brand new version of the app featuring real-time visual graphics and advanced augmented reality interactions. Audi intends to roll out this service beyond the A1, starting with the A3 but with the potential for future models as well.

If you’re attending the Mobile World Congress in Barcelona this year, please come visit us! In addition the Awards Ceremony, Metaio will be in Hall 8.1 at the App Planet, showcasing the latest in augmented reality and 3-D technology. We are fortunate to also have amazing partners like Intel, Imagination Technology and ST-Ericsson, at whose booths you can see how Metaio’s technology works with some of the best chipset platforms and handsets out there. For more information, visit our Mobile World Congress page- and feel free to set up a meeting!

For more on the Global Mobile Awards, check out the GSMA Press Release:

4 February 2013, London: The GSMA today announced nominees for the 18th annual Global Mobile Awards. The winners will be presented on Tuesday, 26th February at the GSMA Mobile World Congress, in an afternoon ceremony hosted by one of the UK’s best-loved writers, actors and comedians, David Walliams. In total, 158 nominees have been shortlisted for this year’s Global Mobile Awards; the full list of nominees and awards categories can be found at

“The GSMA warmly congratulates all the nominees announced today. The competition this year was of an exceptionally high quality, breaking all previous records,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Our judging panel has assessed well over 600 entries and nominations for the 37 awards, the largest ever number of honours to be presented at the Global Mobile Awards. It is a tremendous achievement to have been shortlisted and we look forward to recognising the winners at Mobile World Congress next month.”

For 2013 the GSMA introduced several enhancements to the awards, such as the addition of the inaugural ‘Connected Life Awards’, and notable developments in the ‘Best Mobile Technology’ and ‘Apps of the Year’ categories. Thirty-two awards will be presented during the afternoon ceremony, which will begin at 2.30 pm in Hall 4, Conference Village, Auditorium 1, and will be open to all Global Mobile Awards nominees, Mobile World Congress Platinum, Gold and Silver Pass conference attendees and accredited press and analysts attending the Congress.

Also being awarded on Tuesday 26th February are the expanded Government Leadership Awards, which recognise governments from around the world for their innovation and leadership in use of mobile technologies in the public sector; the presentation of these awards will take place at the Government Mobile Forum. The GSMA’s prestigious Chairman’s Award 2013 will be presented at the Leadership Summit on Monday 25th February.

The award for the ‘Best New Mobile Handset, Device or Tablet at Mobile World Congress 2013’ will be identified and selected from those on show at the event. The shortlist for this award will be announced on both Mobile World Live TV and the Global Mobile Awards website on 27th February, with the winner being honoured in a live presentation on Mobile World Live TV the following day.

The Global Mobile Awards 2013 host David Walliams shot to fame through his work, with co-creator Matt Lucas, on the television series “Little Britain” and later “Come Fly With Me.” “Little Britain” has won numerous international awards including three BAFTAs and has been shown in more than 100 countries. In addition to a wide variety of television, stage and film roles, David has worked tirelessly for various charities raising over £7 million, and in September 2011, he swam the length of the River Thames (140 miles) for Sports Relief, raising £1 million in the process. He has also authored a number of best-selling children’s books and is a judge on “Britain’s Got Talent.”

To select the nominees for the 2013 awards, more than 160 independent analysts, journalists, academics and subject matter experts throughout the world participated in the judging process. In addition, the chief technology officers of 14 mobile operators took part in judging the ‘Outstanding Overall Mobile Technology’ award, including CTOs from 3, Etisalat, KT, M1, Movistar, MTN, NTT DoCoMo, Optus, SK Telecom, Telefónica, Telstra, T-Mobile,  VimpelCom and Vodafone.

2013 Global Mobile Awards sponsors include: McAfee (Apps of the Year), Myriad (Social & Economic Development) and Telmap (Connected Life Awards and Best Mobile Services). Market data for the ‘Best Mobile App for Consumers’ and ‘Best Mobile App for Enterprise’ categories was provided by Distimo.

Full information on the Global Mobile Awards can be found at

The Mobile World Congress 2013 will be held 25th- 28th February at the Fira Gran Via in Barcelona. For further details please visit


Jack Dashwood
Jack knew that he was interested in Augmented Reality ever since he learned how to read at age 25. Fast forward and Jack now works at the center of the universe when it comes to AR: the offices of Metaio. How did he wind up here? We don’t know, but we have yet to find a legitimate excuse to get rid of him. In the meantime we let him work on the blog and run the Metaio US PR operations. When not talking and writing about AR technology, he can usually be found augmenting his reality by more traditional means down the local pub.

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  1. francisortizbiz

    Reblogged this on Un mundo Aumentado and commented:
    Enhorabuena a Metaio!!

  2. Peter Sheldrick (@PeterSheldrick)

    congrats! also that’s a very slick (and useful) app.

  3. Pingback: Metaio introduces first Augmented Reality IP, “AREngine” at Mobile World Congress « Augmented Reality Blog

  4. Pingback: What to expect at Mobile World Congress 2013 – PCWorld

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