Inside AR Conference

Innovative Product Catalog Has Augmented Reality

written by Jack Dashwood in AR General on 24. Jul '12

augmented reality, 
image recognition, 
mccann erickson, 
metaio mobile sdk, 

And then some.

Image courtesy of Creativity Online,

Everyone’s talking about the new 2013 IKEA Catalog featuring image recognition and Augmented Reality for the first time ever. With a 211 million-strong subscription base, we’re pretty excited about it too! We wanted to thank McCann Erickson for mentioning our part in the creation of the app, which was developed using metaio’s powerful mobile software, available for free download on our website.

Both iOS and Android users can download the amazing IKEA Catalogue app for free(!) to discover all 43 pieces of augmented and activated content when the publication finally hits mail and IKEA stores around the world.

Check out all the great press around this innovative product catalog:

And of course, don’t forget to watch this great video of the experience:


Jack Dashwood
Jack knew that he was interested in Augmented Reality ever since he learned how to read at age 25. Fast forward and Jack now works at the center of the universe when it comes to AR: the offices of Metaio. How did he wind up here? We don’t know, but we have yet to find a legitimate excuse to get rid of him. In the meantime we let him work on the blog and run the Metaio US PR operations. When not talking and writing about AR technology, he can usually be found augmenting his reality by more traditional means down the local pub.

Related posts


  1. Congratulations for convincing IKEA to finally use AR!!
    When is this IKEA app being released for android? I can’t find it in the market.

  2. @remcovrOOm

    Reblogged this on Welcome to the future and commented:
    Finally the time has come that IKEA is augmenting its Global catalogue. And congratulations to our longtime businesspartner Metaio for being part of the pioneering team that assembled the app. I am really looking forward to receiving my copy of the augmented IKEA catalogue soon!

  3. Pingback: Some very sharp innovations!

  4. Pingback: Letter from CEO Thomas Alt: insideAR, IKEA and more « Augmented Reality Blog

  5. Pingback: SV Werder Bremen Presents New Team with junaio | junaio Blog

  6. Pingback: IKEA Awarded Best Augmented Reality App of 2012 | junaio Blog


    Thanks for your effort for composing “Innovative Product
    Catalog Has Augmented Reality « Augmented Reality Blog”. I actuallywill definitely be
    back again for much more reading through and commenting here shortly.
    Thanks, Eloise

Leave a Reply

Your email address will not be published. Required fields are marked *