Mobile World Congress & metaio: A letter from CEO Dr. Thomas Alt

written by Jack Dashwood in AR General on 15. Feb '12

Mobile World COngress, 
ST Ericsson, 
texas instruments, 
thomas alt, 

Dear metaio ecosystem,

With Augmented Reality getting more and more traction in the smart-phone domain, Mobile World Congress in Barcelona is becoming increasingly important for metaio and our eco-system. For this year’s Congress we have teamed up with a number of industry leaders from the chipset industry to showcase our technology. Also we have lined up a number of exciting product and technology announcements for the show – we will inform you on this prior to the show.

As for now – please make sure to plan us in for your visit at the Mobile World Congress 2012 and learn how metaio enables the mobile AR ecosystem !

We have created a special landing page for MWC at

You can meet us and see our technology at the following locations:

–                 Texas Instruments – Hall 8, A84

–                 ST Ericsson partner zone – Hall 7 D45

–                 ARM – Hall 1 C01

–                 Intel – Hall 8 B192

–                 metaio booth – Hall 2.1 C60

We would like to invite selected partners to visit us in our private metaio lounge – only 10 minutes from the MWC Venue. If you are interested to see the latest and greatest in AR, please write an email through the MWC site above.

Check out the latest press coverage about metaio: 

Engadget: Taking next-gen augmented reality for an ARM-powered walk around the block:

Wired: An open letter to augmented reality:


Dr. Thomas Alt, CEO metaio




Jack Dashwood
Jack knew that he was interested in Augmented Reality ever since he learned how to read at age 25. Fast forward and Jack now works at the center of the universe when it comes to AR: the offices of Metaio. How did he wind up here? We don’t know, but we have yet to find a legitimate excuse to get rid of him. In the meantime we let him work on the blog and run the Metaio US PR operations. When not talking and writing about AR technology, he can usually be found augmenting his reality by more traditional means down the local pub.

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  2. Unfortunately we cannot be in Barcelona this year :) but we are very interested by your hot news, especially on your program “Augmented City platform”. good stay in Spain !

    1. Gracias Gregory! It was a blast, sorry we missed you. In addition to this blog, you can find out about what events we’re planning or attending by checking our Facebook ( or Twitter (@metaioUS, @twitt_ar) profiles, as we regularly post there as well.



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