Last week, Mayors from around the United States gathered for the 79th United States Mayor Conference in Baltimore, Maryland. Unlike the last 78 USCM’s, the mayors this year got to experience a device that is the first of its kind: Recyclable Planet‘s Augmented Reality Reverse Vending Machine, powered by metaio’s Unifeye Platform and with the help of German vending firm trautwein sb technik.
Reverse vending machine? Yes! It rewards you for using it, and most importantly, for doing your part to help the environment. The concept is simple, much like redemption machines that already exist around the US where you can redeem recyclables for a small bonus, usually around 0.05 per item, depending on state regulations. This new “Green Machine” is universal- users can be rewarded with prizes and discounts at local retailers, just for recycling. Even better, these impressive devices come equipped with interactive augmented reality. Check out the video below to see how it works:
This is a major step for urban connectivity, commerce, and especially the environment. I’ve traveled through over 85% of the United States, and I can’t tell you how many places I came across where recycling was a foreign concept. I even stopped at cafeteria-style restaurants that sold bottled and canned beverages, only to be met with blank stares when I asked for the nearest recycling bin at the end of my meal. These machines could be a large move to educating people on the value of recycling through reward-based incentives and progressive-minded, interactive technology.
Attention Mayors of major US cities: Recycling just got gamified- let’s play “Save the Planet”.
Jack knew that he was interested in Augmented Reality ever since he learned how to read at age 25. Fast forward and Jack now works at center of the universe when it comes to AR: the offices of Metaio. How did he wind up here? We don’t know, but we have yet to find a legitimate excuse to get rid of him. In the meantime we let him work on the blog and run the Metaio US PR operations. When not talking and writing about AR technology, he can usually be found augmenting his reality by more traditional means down the local pub.