Augmented Reality as a technology is often seen through utilitarian eyes. AR has many appropriate industry uses, such as improving mechanical safety inspections, interactive training procedures, mobile instruction manuals, and assembly-line safety. But over the past few months, we’ve seen developers use our technology more and more for personal, emotional, most importantly artistic expression.
It’s difficult to try to comprehend the almost limitless design possibilities when you have the potential to take any digitally-designed or rendered object and place, overlay, or otherwise anchor it to the physical world. Imagine: a vast museum of virtual artifacts and objects occupying the same space as the Louvre- accessible only through your mobile device! The term “mixed media” is barely sufficient anymore- we’re beginning to see a real blending of the virtual and the physical, with a substantial emphasis on using metaio’s software, like junaio, to curate and design galleries, exhibits, art and space augmentations, and even use “basic” functionalities of junaio to guide and navigate around them.
Chris Hodson and Sarah Staton recently designed an experience for the Sheffield, UK Site Gallery in which they designed and implemented sculptures that were part virtual and part material, including marble, concrete, metal, wood, glass, wool and cork. The experience was triggered by a series of markers placed around and inside the museum- such a simple installation process for something so complex! Hodson and Staton even worked with physicist Dominic Hosler to design a “cuboid game of life and death”, in which “infinitely accumulating and dissipating cubes” loop themselves into eternity.
Anyone living or vacationing in Italy this year should already be familiar with the 54th Venice Biennale Art Exhibition. This year, we’re pleased to announce there will be a junaio channel running the duration of the event until 27 November 2011. The channel, “Venice Augmented”, was developed by San Francisco-based Certified Developer Vitamin AR under the direction of artist Amir Baradaran, and places examples of Baradaran’s work in POI’s around Venice and the Biennale, as part of his “FutARism” campaign:
I am interested in how small acts of resistance, particularly within so-called virtual domains, can create pockets of transformation. Seeking to generate much more than novel surprise, my art explores new ways of being.
These are just two ways in which artists are using junaio to design wonderfully interactive experiences. Below is a list of links to recent examples of junaio augmenting the art world. What kind of projects could you envision, knowing that what you design is not bound by the laws of nature? A Borgesian map, perhaps?
Scope, Cabinet Exhibition, Peninsula Arts Gallery, Plymouth, UK; Vladimir Geroimenko and Roberto Fraquelli
– “Scope” junaio channel that adds enhanced dimensionality to a specific exhibit
Mao Dollar Channel, part of the Manifest.AR art festival
Museum Night in Belgrade with our own TV appearance!
Jack knew that he was interested in Augmented Reality ever since he learned how to read at age 25. Fast forward and Jack now works at center of the universe when it comes to AR: the offices of Metaio. How did he wind up here? We don’t know, but we have yet to find a legitimate excuse to get rid of him. In the meantime we let him work on the blog and run the Metaio US PR operations. When not talking and writing about AR technology, he can usually be found augmenting his reality by more traditional means down the local pub.