Inside AR Conference

World Premiere

written by Jack Dashwood in AR General on 15. Dec '08

augmented reality, 
interactive advertising, 
world premiere 

Hello again! While I have been in Brasil – the reason for this lack of communication over the last weeks – the guys at my company had time to focus on some really good work. One outcome (and more to come in the next days…) is an advertising campaign for MINI, a brand of our hometown car manufacturer BMW. So, i proudly present the world premiere of the new MINI Convertible 09 as a technological world premiere: for the first time a classical print ad has been linked to the internet via webcam and augmented reality. Following the concept of our friends at Buzzinmonkey readers of german car magazines were able to celebrate the presentation of the new MINI in their own hands. The claim and the marketing approach of one of my favourite brands still is “Always Open”, and that´s how this can look like:


Jack Dashwood
Jack knew that he was interested in Augmented Reality ever since he learned how to read at age 25. Fast forward and Jack now works at the center of the universe when it comes to AR: the offices of Metaio. How did he wind up here? We don’t know, but we have yet to find a legitimate excuse to get rid of him. In the meantime we let him work on the blog and run the Metaio US PR operations. When not talking and writing about AR technology, he can usually be found augmenting his reality by more traditional means down the local pub.

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